Almost every Pole receives and sends short text messages, known as SMS, from his or her cellular phone. They are chiefly used for private communication with family, friends and acquaintances. However, they can be employed by companies as well, as an exceptionally effective and cheap means of communication with a Customer, business partner or employee.

Companies employ SMS communication in situations when they can quickly inform Customers about matters of their direct concern. These include e.g. messages about the status of the placed order or notifications informing that it is possible to collect a repaired device. The messages are sent directly to the interested person and are usually read instantly.

Using text messages to send promotional content is equally popular. By means of them one can encourage to get familiar with the details of a new offering, inform about special discounts, ask for contact with a representative. Owing to the fact that cellular phones are gaining popularity as web browsing devices, it is also possible to include advertising hyperlinks leading to particular website in text messages.

It frequently happens that in the multitude of activities we forget about an appointment e.g. at the dentist’s or car garage. In such a situation, the forgetful person has to make another appointment for settling a particular matter while the company's workers and machines wait idle. The situation could have been prevented by sending a short text message as a reminder a day or an hour before the planned appointment.

SMS reminders can also inform about the expiry dates and at the same time encourage to use company services again. A message sent by a car garage can serve as an example: “A year has passed since your last car maintenance. We look forward to seeing you.” Such an employment of text messages allows the company to approach the Customer and present the offering in the most convenient time.

The aforementioned descriptions are only examples of how a company can utilize text messages in its business processes. After short thought it is easily possible to come up with even more such uses of text messaging in every enterprise.

But won’t sending text messages require employees to devote additional time to this? After all, the content and the telephone number need to be entered before sending a message.
A solution to this problem is IT technology, which automates the process of creating and sending text messages.

An innovative solution in this area is SUPREMIS SMS-Sender. The application allows to automatically generate and send thousands of text messages consisting of personalized information individually adjusted to the recipient. Owing to the fact that the solution can be integrated with various software used in enterprises (such as SAP or MS Outlook), the very generating and sending text messages takes place in the background simultaneously with other operations performed in these applications. As a result, the solution does not require any allocation of additional resources to function effectively.

What is important is that the application does not have to be installed within a given company’s infrastructure. It is possible to access the application over the Internet and be charged only for text messages sent using it. Such a model is perfect for seasonal businesses and for companies wanting to test what benefits text messaging communication can bring.